2. DMO Strategy & Tactics

How to frame your solutions and be a relevant supplier for Destinations.

Understanding how to work with DMOs means understanding how they work day-to-day. COVID-19 has taught us how quickly things can change, but those most successful destinations balance long-term strategy with short-term tactical decisions.

Understanding how to work with DMOs means understanding how they work day-to-day. COVID-19 has taught us how quickly things can change, but those most successful destinations balance long-term strategy with short-term tactical decisions.

How to frame your solutions and be a relevant supplier for Destinations.

Understanding how to work with DMOs means understanding how they work day-to-day. COVID-19 has taught us how quickly things can change, but those most successful destinations balance long-term strategy with short-term tactical decisions.

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Strategic goals are set over multi-year time frames, anything from three to ten years, with most being a minimum of five years. DMOs rarely change tact, test a new solution ad-hoc or take risks on unknown or unproven solutions. You need to be invested for the journey and be ready to commit to theirs.

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Understanding how to work with DMOs means understanding how they work day-to-day. COVID-19 has taught us how quickly things can change, but those most successful destinations balance long-term strategy with short-term tactical decisions.

How to frame your solutions and be a relevant supplier for Destinations.

Understanding how to work with DMOs means understanding how they work day-to-day. COVID-19 has taught us how quickly things can change, but those most successful destinations balance long-term strategy with short-term tactical decisions.

‍
Strategic goals are set over multi-year time frames, anything from three to ten years, with most being a minimum of five years. DMOs rarely change tact, test a new solution ad-hoc or take risks on unknown or unproven solutions. You need to be invested for the journey and be ready to commit to theirs.

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