2. DMO Strategy & Tactics

How to frame your solutions and be a relevant supplier for Destinations.

Understanding how to work with DMOs means understanding how they work day-to-day. COVID-19 has taught us how quickly things can change, but those most successful destinations balance long-term strategy with short-term tactical decisions.

How to frame your solutions and be a relevant supplier for Destinations.

Understanding how to work with DMOs means understanding how they work day-to-day. COVID-19 has taught us how quickly things can change, but those most successful destinations balance long-term strategy with short-term tactical decisions.


Strategic goals are set over multi-year time frames, anything from three to ten years, with most being a minimum of five years. DMOs rarely change tact, test a new solution ad-hoc or take risks on unknown or unproven solutions. You need to be invested for the journey and be ready to commit to theirs.

Understanding how to work with DMOs means understanding how they work day-to-day. COVID-19 has taught us how quickly things can change, but those most successful destinations balance long-term strategy with short-term tactical decisions.

How to frame your solutions and be a relevant supplier for Destinations.

Understanding how to work with DMOs means understanding how they work day-to-day. COVID-19 has taught us how quickly things can change, but those most successful destinations balance long-term strategy with short-term tactical decisions.


Strategic goals are set over multi-year time frames, anything from three to ten years, with most being a minimum of five years. DMOs rarely change tact, test a new solution ad-hoc or take risks on unknown or unproven solutions. You need to be invested for the journey and be ready to commit to theirs.