Category:
Advertising & Audience Solutions
Company Size:
>100
Source Partner:
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Skyscanner

Skyscanner is a leading global travel search engine helping travellers compare and book flights, hotels and car rentals across thousands of providers. They offer partnerships with DMOs to increase their visibility and reach a wider audience of potential visitors.

Advertising & Media
Audience Modelling & Segmentation
Booking & Travel Demand Data
Campaign Measurement
Campaign Optimisation
Data Analytics and Data Management
Description of Services:
  • Partnership Agreement: DMOs establish a partnership with Skyscanner to access their marketing and distribution tools.
  • Campaign Development: Skyscanner works with DMOs to develop targeted marketing campaigns that align with their goals and objectives.
  • Data & Analytics Integration: They integrate DMO data sources with their platform for a comprehensive view of traveller behaviour.
  • Performance Monitoring & Reporting: Skyscanner provides DMOs with regular reports on campaign performance and return on investment (ROI).
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