Simply called "B" by most. She's a PhD fellow in sustainable tourism development at the University of Southern Denmark and studies how the tourism industry makes sense of the United Nations Sustainable Development Goals. As a DTTT Sustainability Expert, she facilitates a series of Tourism Co-design sessions on reflecting upon current ways of working and imagining future alternatives.
Ian is working to drive forward the strategic direction of the visitor economy in NewcastleGateshead and the wider North East.