In 2020 he started a position at the City of Stockholm to lead the digital transformation at Visit Stockholm with a culture and human centered perspective on digitalization. The main areas of competence are within marketing, communication and leadership. In latter years also developed as an experienced Digital Strategist, educated at Hyper Island. The combination of competence has turned out valuable. In 2020 the assignment focused on developing new digital services toward a consumer market launched in 2021. This year Visit Stockholm launches a new set up aiming the international B2B target groups as part of the digital ecosystem.
Since 2005 Elena works for Turismo de Islas Canarias, owned by the Regional Government, as Marketing Director
Andrew is constantly looking for new ways to reach and deliver value to prospective visitor audiences interested in Atlanta's content.