Category:
Consulting & Strategy
Company Size:
>100
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Accenture

Accenture is a global professional services company offering a wide range of consulting, digital transformation, and technology services. Their travel industry practice includes expertise relevant to DMOs.

Data & Market Intelligence
Technology Solutions
Destination Strategy
Content Management Systems (CMS)
Customer Relationship Management (CRM)
Marketing Automation Technologies
Mobile App Development
Experience Technology Provider
Strategic Planning
Sustainability Data
Visitor Lifecycle Data
Consulting & Advisory
Smart Tourism Solutions
Description of Services:
  • Develop a Comprehensive Destination Strategy: Accenture provides a holistic approach, considering aspects like sustainability, technology integration and marketing optimisation, to create a successful destination development plan.
  • Implement Digital Transformation Solutions: They offer a range of digital tools and platforms to help DMOs manage their online presence, collect data and enhance the visitor experience.
  • Optimise Marketing & Customer Experience: Accenture helps DMOs develop targeted marketing campaigns, personalise visitor interactions and implement mobile solutions that improve the overall visitor journey.
  • Improve Business Processes & Revenue Generation: Their expertise can streamline internal operations and provide insights to optimise revenue generation within the destination.
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