Category:
Digital & Smart Technology Solutions
Company Size:
>100
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Kayak

Kayak is a popular travel metasearch engine and travel booking platform that allows users to search for and compare flight prices, hotels, rental cars and vacation packages from various travel providers.

Advertising & Media
Agency Services
Data & Market Intelligence
Booking Engine Solutions
Pay-Per-Click Advertising
Description of Services:
  • Focus on Transactions: Kayak prioritises connecting travellers with travel providers for booking flights, hotels and other travel essentials.
  • Indirect Marketing Potential: While not a direct booking platform for DMOs, Kayak offers valuable exposure for destinations through its high-traffic platform.
  • Destination Search & Inspiration: Travellers on Kayak might be researching potential destinations during the trip planning stage. A well-optimised DMO website listing with compelling content and visuals can capture traveller interest and influence their destination choice.
  • Pay-Per-Click (PPC) Advertising: DMOs can leverage Kayak's PPC advertising platform to target potential visitors with destination ads displayed on search results pages. This can drive traffic to the DMO's website and encourage further destination exploration.
  • Strategic Partnerships: Some DMOs might explore co-marketing partnerships with Kayak to develop targeted campaigns or sponsor specific content sections relevant to their destination.
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