Category:
Market & Business Intelligence
Company Size:
20 - 50
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Key Data Dashboard

Key Data Dashboard is a business intelligence company that specialises in vacation rental market data. They offer a unique data source combining rental data from online travel agencies (OTAs) with reservation data directly sourced from property management systems (PMS). This comprehensive approach provides DMOs with a deeper understanding of the vacation rental landscape within their destination.

Data & Market Intelligence
Benchmarking Data
Business Intelligence (BI)
Behavioural Data
Booking & Travel Demand Data
Product Management Systems (PMS)
Transactional Data
Description of Services:
  • Data Acquisition & Integration: Key Data Dashboard collaborates with DMOs to identify their specific data needs. They then acquire data from various sources, including OTAs, PMS systems and potentially anonymised visitor location data (with privacy considerations). They integrate this data into a user-friendly platform for comprehensive analysis.
  • Data Visualisation & Storytelling: Key Data Dashboard transforms complex data into easy-to-understand visuals and reports. This allows DMOs to see visitor trends, identify patterns and gain actionable insights into the vacation rental market within their destination.
  • Strategic Consulting & Data-Driven Decision Making: Key Data Dashboard works with DMOs to translate data insights into actionable marketing strategies and recommendations for destination development. They can help DMOs optimise their marketing efforts to target the right audience and promote their destination more effectively.
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