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Lantern

Lantern is a London-based agency specialising in place branding and destination marketing. They help destinations develop unique and engaging brands that attract visitors and promote sustainable tourism development.

Destination Strategy
Digital Marketing and communication
Content Strategy
Description of Services:
  • Brand Strategy & Identity Development: Lantern collaborates with DMOs to understand their destination's strengths, target audience and desired brand image.
  • Content Creation & Storytelling: They develop engaging content that captures the essence of the destination and tells its stories through various channels.
  • Marketing Campaign Development: Lantern assists DMOs in creating targeted marketing campaigns to reach specific visitor segments.
  • Website & Digital Presence Optimisation: They might offer website optimisation services to ensure the DMO's online presence aligns with the brand strategy.
  • Performance Measurement & Reporting: Lantern helps track the effectiveness of branding initiatives and provides reports to assess the return on investment.
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