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Lonely Planet

Lonely Planet is a leading travel guidebook publisher and media company, offering a wide range of travel-related content and experiences. They provide valuable resources for travellers and destinations alike.

Content Marketing
Media Planning
Audience Modelling & Segmentation
Digital Marketing and communication
Content Strategy
Consumer Trends Data
Description of Services:
  • Destination Pitch & Proposal: DMOs present their destination to Lonely Planet, highlighting unique features and potential stories.
  • Content Creation & Editorial Process: Lonely Planet creates content about the destination, including research, writing, photography and editing.
  • Distribution & Promotion: The content is distributed through Lonely Planet's various channels, reaching a global audience.
  • Performance Measurement & Evaluation: Lonely Planet can provide data on content performance and audience engagement.
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