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Market & Business Intelligence
Company Size:
>100
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Placer

Placer.ai is a location intelligence company that uses anonymised foot traffic data to provide insights into consumer behaviour around businesses and points of interest.

Data & Market Intelligence
Business Intelligence (BI)
Spatial & Movement Analysis
Description of Services:
  • Focus on Retail & Business Locations: Placer.ai's core strength is understanding consumer behaviour near retail stores, restaurants and other commercial establishments. While DMOs might glean some information about visitor activity around certain attractions.
  • Data Privacy Regulations: Data privacy regulations around location data collection might limit the availability of granular data in certain regions, impacting the comprehensiveness of insights for DMOs.
  • Tourism-focused analytics: These platforms collect and analyse data specifically from mobile phones used during travel, providing insights into visitor movements, dwell times at attractions and origin markets.
  • Public Wi-Fi analytics: Analysing anonymised data from public Wi-Fi hotspots within the destination can provide insights into visitor foot traffic patterns and general location trends.
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