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Priceline Media

Priceline Media is the advertising arm of Booking Holdings, one of the world's leading online travel companies. Priceline Media offers a variety of advertising solutions for travel and tourism businesses and DMOs.

Advertising & Media
Agency Services
Audience Modelling & Segmentation
Consulting & Advisory
Native Advertising
Description of Services:
  • Campaign Planning & Budget Allocation: DMOs collaborate with Priceline Media representatives to develop advertising campaigns, define target audiences and set campaign budgets.
  • Creative Asset Development & Ad Placement: Priceline Media offers some assistance with ad creative development or provides guidelines for ad formats on their platforms. DMOs would likely be responsible for the final ad creative.
  • Campaign Performance Tracking & Reporting: Priceline Media provides DMOs with campaign performance reports to track metrics like impressions, clicks and conversions, allowing them to measure the effectiveness of their advertising efforts and optimise campaigns for better results.
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