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ProfileTree

ProfileTree is a data management and analytics company focused on the tourism industry. They provide tools and services to help destinations understand their visitors and optimise their marketing strategies.

Data Analytics and Data Management
Audience Modelling & Segmentation
Digital Marketing and communication
Description of Services:
  • Data Integration: ProfileTree integrates with a DMO's existing data sources to create a unified view of visitor information.
  • Data Cleaning & Enrichment: They clean and enrich data to improve its accuracy and value.
  • Data Analysis & Reporting: ProfileTree provides regular reports and insights based on the collected data.
  • Data-Driven Decision Making: They support DMOs in using data to make informed decisions about marketing, product development and resource allocation.
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