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Selligent

Selligent is a marketing automation platform that helps businesses engage with customers through personalised email marketing and automation. They offer a range of tools to manage customer data, create targeted campaigns and measure performance.

Data Analytics and Data Management
Campaign Optimisation
Platform
E-Mail Marketing
A-B Testing
Marketing Automation Technologies
Visitor Lifecycle Data
Description of Services:
  • Data Integration: Selligent integrates with DMOs' existing data sources to build a comprehensive customer profile.
  • Campaign Creation & Automation: DMOs can create and automate email campaigns based on customer segments and behaviour.
  • A/B Testing & Optimisation: Selligent offers A/B testing capabilities to optimise email content and subject lines.
  • Performance Measurement & Reporting: DMOs receive detailed reports on email campaign performance, including open rates, click-through rates and conversions.
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