Category:
Digital & Smart Technology Solutions
Company Size:
>100
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Telefonica

Spanish multinational telecommunications company headquartered in Madrid, Spain. It is one of the largest telephone operators and mobile network providers in the world. It provides fixed and mobile telephony, broadband internet and pay-TV.

Data & Market Intelligence
Technology Solutions
Experience Technology Provider
Digital Asset Management (DAM)
Strategic Planning
Description of Services:
  • Data-Driven Decision Making: Telefónica's data and analytics empower DMOs to make informed decisions based on real visitor behaviour, instead of relying solely on assumptions.
  • Improved Marketing Strategies: By understanding visitor demographics and preferences, DMOs can develop targeted marketing campaigns that reach the right audience with the right message.
  • Enhanced Destination Management: Data insights can guide strategic planning for infrastructure development, resource allocation and event optimisation, ultimately improving the visitor experience.
  • Faster Digital Transformation: Telefónica's solutions can help DMOs leverage the power of big data, accelerating their digital transformation journey and fostering a data-driven approach to tourism management.
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Telefonica

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