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Market & Business Intelligence
Company Size:
20 - 50
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Transparent

Transparent specialises in Short-Term Rental Data & Analytics. They collect and analyse data from various short-term rental platforms (Airbnb, Booking.com, Vrbo, etc.) to provide insights for businesses in the vacation rental industry. While their core focus isn't directly on DMOs, DMOs can potentially leverage Transparent's data for strategic decision-making.

Behavioural Data
Benchmarking Data
Data & Market Intelligence
Visitor Spend & Purchase Data
Description of Services:
  • Monitor Short-Term Rental Landscape: DMOs can monitor trends in short-term rentals to understand their impact on the destination's tourism market.
  • Inform Policy Decisions: Data on short-term rentals can inform policy decisions related to regulations, home-sharing and potential impacts on the hotel industry.
  • Identify Potential Marketing Opportunities: Understanding the popularity of short-term rentals can help DMOs tailor marketing messages to target audiences who favour this type of accommodation.
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