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Market & Business Intelligence
Company Size:
>100
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YouGov

YouGov is an international research data and analytics group, specialising in online market research and data analytics, providing valuable insights into consumer behaviour and travel trends.

Their data-led offer supports and improves a wide spectrum of marketing activities of a customer base, including media owners, brands and media agencies. They work with some of the world’s most recognised brands.

Behavioural Data
Consumer Trends Data
Data & Market Intelligence
Strategic Planning
Description of Services:
  • Understanding Target Audience: YouGov research provides valuable insights into traveller demographics, psychographics and travel intentions, allowing DMOs to develop targeted marketing campaigns that resonate with their ideal audience.
  • Data-Driven Marketing Decisions: Based on YouGov's data, DMOs can make informed decisions about where to allocate marketing resources, which channels to use and what messaging will be most effective.
  • Optimise Marketing Strategies: Insights from YouGov research can help DMOs refine their marketing strategies to attract more qualified visitors and increase destination awareness.
  • Measure Campaign Effectiveness: YouGov can assist DMOs in measuring the effectiveness of their marketing campaigns, allowing them to identify successful strategies and optimise future efforts.
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