Visitor Flow Management for Balanced Tourism Growth

With sustainability the cornerstone of tourism strategies, we are investigating the best approaches to build transparent models that fully account for the impact on society and the environment.

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Overview

Define
Define
Collectively defining the key challenges, pain-points and opportunities to be explored further in the workstream.
Research
Research
Applying research methods to gain perspective and a better understanding of key developments and insights.
Develop
Develop
Building solutions helping members address key challenges and collectively further their work.
Prototype
Prototype
Putting initial prototype solutions into action, assessing their value working towards future iterations.
Complete
Complete
Logical conclusion of Workstream when no longer needed, archive of work retained for reference.

Overtourism has become a perennial challenge facing destinations. Despite a desire among tourists to explore and immerse themselves within destinations, tourists tend to congregate in the same locations. This creates significant challenges for destination management to avoid carrying capacity being exceeded.

Destinations are responding to this challenge in innovative ways, utilising technology, data and/or strategic marketing activities to shape tourist behaviour and help them locate undiscovered hidden gems. This Workstream aims to discover the most effective approaches to spreading the benefits of tourism across the entire destination.

Challenges

This section outlines the key challenges the Workstream seeks to understand better and the impactful results it aims to achieve in addressing them.

Seasonality
Obtaining Data
Resistance from Stakeholders
Reliance on Outdated Management Tools
Unpredictable Visitor Patterns
Political Remits

Outputs

The outputs are defined and later refined by members of the Workstream and serve as the guiding objectives defining the group's scope of work and priorities.

Best Practices Guide
Carrying Capacity Framework
Visitor Sentiment Mapping
AI-Assisted Visitor Management
Digital Twin for Visitor Flow Management

Meetings

The working group participants meet regularly to openly share ideas and discuss the project's progress and move forward with each phase of the initiative. Here's an overview of the most recent meetings.

Inaugural Session

September 6, 2024
TBC
TBC
Online
Pending
2 Hours

Participants

This Workstream is just getting started.. Check back soon