With sustainability the cornerstone of tourism strategies, we are investigating the best approaches to build transparent models that fully account for the impact on society and the environment.
Want to join? Talk to usOvertourism has become a perennial challenge facing destinations. Despite a desire among tourists to explore and immerse themselves within destinations, tourists tend to congregate in the same locations. This creates significant challenges for destination management to avoid carrying capacity being exceeded.
Destinations are responding to this challenge in innovative ways, utilising technology, data and/or strategic marketing activities to shape tourist behaviour and help them locate undiscovered hidden gems. This Workstream aims to discover the most effective approaches to spreading the benefits of tourism across the entire destination.
This section outlines the key challenges the Workstream seeks to understand better and the impactful results it aims to achieve in addressing them.
The outputs are defined and later refined by members of the Workstream and serve as the guiding objectives defining the group's scope of work and priorities.