Discover Düsseldorf transforms the traditional city tour into a playful digital adventure.

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Through an interactive AR-based quest, visitors explore Düsseldorf’s landmarks by solving puzzles, collecting clues and uncovering local stories directly in the urban space — all via smartphone, without an app download.

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Developed in collaboration with DB Station & Service and spotAR, the project combines gamification, Augmented Reality and cultural storytelling to create an engaging and accessible experience for locals and tourists alike.

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Each challenge encourages exploration and learning, turning the city into an open-air gameboard where players become active participants rather than passive sightseers.

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The main goals were to make urban heritage more interactive, to attract younger and tech-savvy audiences and to demonstrate how digital tools can enhance sustainable tourism.

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The project has already inspired similar initiatives in other German cities, showcasing Düsseldorf as a pioneer in innovative, experience-driven tourism.