People's Choice Award




Aux Îles, je m'engage / I Care for Les Îles

Tourisme Îles de la Madeleine

To raise visitors’ awareness of how important it is to protect our environment and encourage them to engage in responsible practices during their stay, Tourisme Îles de la Madeleine has established a bilingual (English and French) campaign for the promotion of sustainable, responsible tourism in the archipelago. In collaboration with a local audiovisual production company, Tourisme Îles de la Madeleine has created six short videos, drawing inspiration from the 20s’ silent comedic films.

The campaign was enhanced by a presence in local, both traditional and digital media, from posting in local businesses to disseminating information in the archipelago’s welcome areas (airport, ferry, information desks).

Judge's Comments

People's Choice Award


No items found.

The People's Choice Award Winner