Franziska Sunderland is currently the Data & Content Manager with Visit Düsseldorf, where she is continuously pushing towards a digital and data driven future whilst remaining in touch with reality. In this role she attempts to combine inspiring destination marketing with the ability to analyse the data derived there from. Previously she worked at Tourismus NRW e.V., a federal state tourist organisation, where she led and participated in creative tourism and data management projects. Prior to this she was with an event agency for B2B events, turning visions into reality.