Sojern: Optimising Media Through Better Targeting

Sojern talks about the current hot topic of 'programmatic advertising', explaining what it is and how this differs to conventional 'real time bidding'

Sojern talks about the current hot topic of 'programmatic advertising', explaining what it is and how this differs to more conventional 'real time bidding'. Reaching over 350 million travellers per month, Sojern delivers real audience engagement and relevant one to one conversations.

Stewart Smith from Sojern talks about the current hot topic of 'programmatic advertising', explaining what it is and how this differs to more conventional 'real time bidding'. Reaching over 350 million travellers per month, Sojern delivers real audience engagement and relevant one to one conversations.

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Key Takeaways

Published on:

February 2018