Signe Jungersted, Director of Development, and Tine Kastrup-Misir, Director of Communication at Wonderful Copenhagen, joined us at DTTT Global 2018 to discuss how strategy is not a static exercise, the notion of 'localhood' and lessons learned.

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Learn, test, see what works and adapt what works - it’s not always as straightforward and it changes as it evolves. This is important when considering what works for your destination, what may work for another may not necessarily work for yours.