Puerto Rico talk about how the newly formed DMO is welcoming visitors back to the island of Puerto Rico, and not only for its beautiful beaches.
Leah Chandler, Chief Marketing Officer at Discover Puerto Rico, joined us at DTTT Global 2018 to talk about how the newly formed DMO is welcoming visitors back to the island of Puerto Rico, and not only for its beautiful beaches.
Leah Chandler, Chief Marketing Officer at Discover Puerto Rico, joined us at DTTT Global 2018 to talk about how the newly formed DMO is welcoming visitors back to the island of Puerto Rico, and not only for its beautiful beaches.
Leah Chandler, Chief Marketing Officer at Discover Puerto Rico, joined us at DTTT Global 2018 to talk about how the newly formed DMO is welcoming visitors back to the island of Puerto Rico, and not only for its beautiful beaches.
The new strategy focuses on differentiating the destination from its competitors, based on strong research and insights together with the Google destination program and extensive auditing of current messaging, the product image, content development and all channels.
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