The “Grand Tour of Catalonia” campaign is a tourist product in the form of a route designed to cover the whole of Catalonia in a vehicle over several days. With a video that works as an interactive digital game, the campaign aims to discover the region’s main heritage, natural and food and wine attractions, and get to know its people, customs, and traditions. Aileen, a writer from Sussex facing artist’s block, looks to Catalonia for inspiration. In a format similar to a short film, it travels throughout Catalonia, from the Costa Brava to the Pyrenees. At the end of each video, the audience decides what the protagonist will do, which path she will follow, and with which travelling companion she will do it. These decisions mark their journey, the Grand Tour of Catalonia. Each user will make their own Grand Tour, depending on their choices and through the interactive video.