Meet the Tallinn Card City Guide app - Tallinn’s smartest pocket companion and your personal travel buddy in the digital age!

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Developed by Visit Tallinn (and partners), this sleek, sustainable app transforms city discovery into a seamless, inspiring experience. With just one download, visitors can plan their day, explore over 50 attractions, navigate the city, and use their Tallinn Card straight from their phone - no paper, no queues, no stress.

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After a soft launch in late 2023, the app truly came to life during its full rollout in 2024, when it became the heart of Tallinn’s digital visitor experience. Promoted across key markets, it quickly caught on with both locals and international travellers - offering personalised recommendations, real-time card validity countdown, accessibility info, and even offline navigation for a smooth adventure around town. Users loved how “everything was in one place” - from free public transport to museum entries. As one traveller put it: “It’s like having a local guide in your pocket - super easy, great value and so convenient!”

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The mission? To make exploring Tallinn effortless, boost cultural attraction visits, and support a more sustainable, digitally connected destination. And the results speak for themselves: 25,900 downloads, 8,370 in-app purchases, 52,450 attraction visits, and 64% of all Tallinn Cards now sold digitally - all within the first year! Tallinn Cards bought in the app generated 8% more visits than physical cards bought elsewhere - proof the digital journey drives deeper cultural engagement.

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By blending smart tech, creative design and Tallinn’s unique culture, the Tallinn Card City Guide has turned a traditional sightseeing pass into a fun, future-ready digital experience. It’s Tallinn - reimagined for the connected traveller.