Ainhoa Córdoba is deeply passionate about communications, particularly linked to innovation, creativity, culture and travel. She believes communication is a means of knowledge and cultural exchange, and ultimately, improving people’s wellbeing.

She was recognized with the Spanish National Award in Humanities for her studies in Communications (University of Deusto & Richmond), and holds a masters in Corporate Communications Strategy. She is also certified as an Emotional Intelligence Coach and co-authored the book “365 reflections for a successful business”. 

Ainhoa has more than 15 years’ experience as Head of Communications in the private and public sector, designing and managing global and cross-channel communication strategies online & offline, participating as keynote speaker and developing content for European projects and networks.

Currently, at San Sebastian Tourism, she works towards a sustainable tourism for the benefit of local residents, protecting their identity, unique language, cultural heritage and quality of life, and encouraging visitors to experience the soul of the city.