Arantzazu Viteri is Marketing Manager in Donostia San Sebastian Tourism and she understands tourism as a way to protect cultural heritage. Tourism is a powerful tool that well used has the potential to safeguard local communities, even endangered minority languages. 

Arantzazu has over 15 years' experience as a marketing & communication strategist. She holds a degree in Communication Studies from Deusto University and Richmond University and an advertising master’s degree, in Ramon Llull University focusing on the relationship between happiness and consumption. Can buying makes us happy? Can travelling? 

Her passion is sharing not so well-known Basque culture with visitors and make them feel like true “donostiarras” (locals).