Juliana became a tour guide at age 16 in her hometown of Cartagena, Colombia as a way to pay her way through college, only to realize the incredible power of travel to transform lives. She went on to build a local tour operator in Cartagena that later became Impulse Travel, Colombia's most innovative DMC.

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At Impulse Travel, the purpose is to mesh travel with the creative and social sector in order to create meaningful trips that are part of the peace process and social transformation that Colombia is going through.