Thorsten Schaar

Thorsten Schaar is Head of Content & Communications at Visit Düsseldorf, where he drives the strategic and creative development of the destination brand by aligning brand thinking, storytelling and authentic positioning. With a background in journalism and brand communications, he has transferred narrative craft into destination development, fostering community engagement and co-creation approaches. Together with his interdisciplinary team, he creates formats, campaigns and narrative worlds that make Düsseldorf’s identity tangible in a contemporary way. Under his leadership, distinctive sub-brands such as Little Tokyo, Altbier United and The Sound of Düsseldorf have emerged, highlighting the city’s cultural diversity and creative spirit.