Fáilte Ireland’s Industry Digitalisation Programmes—Digital that Delivers, Just Transition Digital Transformation and the Web Accessibility Grant Scheme—advance digital accessibility in Irish tourism by empowering businesses to meet WCAG 2.2 AA standards and enhance user confidence. Through tailored audits, training and inclusive design practices, businesses improve website accessibility, multimedia inclusivity, and content clarity. Over 300 businesses and 180 videos are being transformed to serve all users, addressing both immediate digital-exclusion challenges and long-term equality goals. By embedding accessibility within the tourism sector, this initiative strengthens Ireland’s global reputation for inclusive travel and sets a benchmark for purposeful, digitally equitable destination branding.