The Purposeful Brand Award





Freedom to Wish

Cape Town Tourism

This Social Media campaign is off the bat of our international campaign Find Your Freedom (in Cape Town) - except this one was focused on our local Capetonians. During Tourism Month in September we wanted to give our local communities the opportunity to experience Cape Town like a tourist. We wanted to fulfil bucket list dreams that for those who are not financially able to. And in doing so boost civic pride, because there is no better ambassadors to our city than our locals.

Judge's Comments

The People's Choice Award Winner