The Purposeful Brand Award





Epirus | Echoes of Eternity

Marketing Greece

With Epirus | Echoes of Eternity campaign, Marketing Greece - through the promotion of the unique characteristics of Epirus - is building the brand identity of the destination in order to increase awareness for the international and domestic travel audience.

The campaign presents Epirus as an experience of a lifetime and focuses on maintaining a balance between attracting visitors, protecting the environment and preserving the identity of the place.

To better capture the nature and identity of the place, sounds were used as a vehicle for the film, utilizing 3D audio technology for the first time in a campaign promoting a Greek destination (for the best viewing experience the viewer only needs to wear headphones).

Judge's Comments

The People's Choice Award Winner