“Travel Reimagined | Tomorrow’s Content Today” is an awareness initiative and always-on campaign by Marketing Greece, placing responsible travel and the values of sustainable tourism at the forefront. It builds a new community of Greek travel content creators - the Travel Reimaginers - who, through their creative work, contribute to redefining Greece’s tourism identity.

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The campaign’s audiovisual material places people at the heart of every story, showcasing cultural heritage, local gastronomy, authentic experiences, natural landscapes, traditional settlements, living traditions, and local crafts. By highlighting these dimensions of Greek life, Travel Reimagined promotes a multi-level collaboration aimed at preserving the vitality of Greek destinations, restoring the essence of travel as an act of respect, connection, and shared responsibility.