Addaia is currently working to expand opportunities in the Innovation and Education and Investments Department at the World Tourism Organization (UNWTO), the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism. For the past 9 years she has been focusing on the design and implementation of sustainable tourism development initiatives through public-private collaboration, currently with a focus on innovation. She has worked extensively in the development of initiatives aimed at consolidating public-private alliances to achieve the sustainable development goals along with member relations, education in tourism, gastronomy tourism, adventure tourism, and, now, applying them to innovation and digital transformation strategies. She has worked actively in mentoring and capacity building for startups in tourism. She holds a dual bachelor’s degree in Political Science and Human Rights with a Master’s degree in International Relations. Her prior experience includes working with NGOs and international organizations.