Tarek Habib is the CEO of MURMURATION, supporting the tourism industry's transformation towards sustainability. He has a PhD in Artificial Intelligence applied to Satellite Image processing from the French Space Agency and has been leading activities in the Environment and Climate domains over the past 15 years.

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The team at MURMURATION applies advanced data processing techniques to analyse the environmental situation, assess the share of tourism of the overall human activity in the target area, project the expected climate scenarios.