Antonio Sánchez

Graduate in Tourism and Business Administration and Management from the University of Alicante. Executive consultant in tourism AI and promotion and marketing officer at Visit Benidorm, where he combines his passion for tourism and marketing with content creation for social media and big data analysis. He is part of the team responsible for promoting Benidorm, the world’s first certified Smart Tourist Destination, leading innovative projects that apply artificial intelligence and data analysis to enhance the tourist experience and optimise marketing strategies in a constantly evolving destination.