Leena Lassila

Leena Lassila is passionate about promoting Helsinki as a city where people feel happy - whether they're visiting or building their future there. As Director of Visitor and Talent Attraction, she leads brand, PR, marketing and partnerships that showcase Helsinki's lifestyle and opportunities.

She enjoys guiding a talented team to create stories that highlight Helsinki's quality of life and sense of belonging. With 25+ years in destination marketing and sales promotion, Leena brings deep expertise in building strategies, fostering connections and driving growth.