Lukas Merl

Deputy Director Brand Management
Vienna Tourist Board

Lukas is a curious marketer who enjoys experimenting and creating unexpected communications. At the Vienna Tourist Board, he and his team are responsible for both the strategic and operational management of the Vienna brand, as well as crafting attention-grabbing campaigns.

Lukas began his professional journey as a digital creative and art director in ad agencies in Austria and Germany. After earning a Master's degree, he joined the Vienna brand as a digital marketer and later assumed a role as a team lead within the Brand Management department.

His colleagues fear him for his bad jokes and his love for new digital tools.