Tapping into the buzz around Eurovision, Aleph and CNTB partnered on creating an engaging campaign to increase awareness and tourists' interest in taking a holiday on the Croatian coastline. The key KPIs were reach and engagement. Recognizing that Eurovision is a contest comprising various stages, the campaign was meticulously segmented to engage viewers during critical moments such as the voting phase, final performance, and the captivating semifinals. Aside from digital KPIs, we always aim to achieve awareness in traditional press via creative and timely community management, with additional organic content across other relevant social media.