Managing Stakeholder Expectations

Use this template to define who should be involved in your project and in what way.

Learn how to manage your stakeholders' expectations, ranking them according to the fixed parameters of 'influence' and 'interest'.

Learn how to manage your stakeholders' expectations, ranking them according to the fixed parameters of 'influence' and 'interest'.

Use this template to define who should be involved in your project and in what way. Learn how to manage your stakeholders' expectations, ranking them according to the fixed parameters of 'influence' and 'interest'.

In the first section, list your stakeholders, naming as many as possible, so that you can reduce the risk of forgetting anyone. Then, position your stakeholders in the grid according to the parameters of influence (high/low) or interest (high/low).

This template will provide you with 4 groups of stakeholders:

  • Stakeholders that have high decisional power (influence) but low availability that you need to keep satisfied, constantly trying to meet their needs;
  • Stakeholders that have both high influence and availability, who you can actively engage with and involve in the co-creation of a new product, experience, etc;
  • Stakeholders that have high availability but low influence, which means you have to keep them informed and updated about what your business is doing;
  • Stakeholders that have both low influence and interest, that you need to monitor in order to detect the right time to engage with them.

Do it with your team in order to collect many different perspectives and opinions.

Download the PDF below or access the template version if you have a Mural account.

Template material

Learn how to manage your stakeholders' expectations, ranking them according to the fixed parameters of 'influence' and 'interest'.