Design Thinking Fundamentals

Acquire Skills

You will learn how to apply Design Thinking to your day-to-day work by attending this programme.

Limited Spaces

Open to both Members and non-members, this DTTT training has limited places available.

Method Focused

Collaboration, innovation and creativity are key to successfully applying Design Thinking.

Build a Community

This is a space for the tourism community to learn from one another and solve challenges together.

1. Identifying Underlying Challenges

The first stage will focus on exploring different techniques which will help you to develop a clearer understanding of the people involved in your challenge.

2. Understanding User Needs

The second stage will be dedicated to understanding why empathy is key to adopting a user or visitor-centred approach to the challenges we face in any situation.

‍3. Designing Creative Solutions

In this stage, we will work to ideate hundreds, if not thousands of ideas with different methods. This is one of the keys to successfully implementing Design Thinking, as it will help us narrow down the ideas that could work.

4. Developing Effective Prototypes

Once a solution is identified, assumptions pose a risk, as these are almost always based on bias. Learn how to take low-fidelity prototypes into the field, gather feedback from users and iterate as part of your systematic workflow.