With this template, you will be able to match your visitor's needs with your experiences.

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You will start by creating a customer profile to identify who your visitors are and what their needs might be and then move on to creating the offer by looking at the type of experience, the theme of the experience, the activities offered in the experience and the price point/positioning of the experience.

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You will craft the experiences by looking at what visitor needs you are fulfilling, what type of experiences align with your business, and what do you want your visitors to feel when they leave.

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If you're thinking to work on this with your team, here are some of the outcomes you will be able to achieve:

1. Review the relevance of your current offer
2. Consider different themes emerging
3. Map your product with the needs of visitors
4. Consider the business model and relevance

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