5 Market Pivot
The staged recovery process will require a tilted strategy as the destination opens up.
Overview
The staged recovery process will require a tilted strategy as the destination opens up.
It is now important more than ever to be sensitive to the concerns of visitors and to provide assurance around safety, measures taken and realise the huge importance of supporting the many individuals in tourism who depend on recovery. The old way of targeting, converting and growing needs a revision. Gone are 'emerging markets' and 'disposable income' as audience criteria. We need to hit reset.
In this series we will look at:
It is now important more than ever to be sensitive to the concerns of visitors and to provide assurance around safety, measures taken and realise the huge importance of supporting the many individuals in tourism who depend on recovery. The old way of targeting, converting and growing needs a revision. Gone are 'emerging markets' and 'disposable income' as audience criteria. We need to hit reset.