5.1 Targeting Post COVID - Audiences, Channels and Tactics

With this sprint, you will be able to kick-off your work on your targeting after COVID-19.

This template is the starting point for any work on targeting and distribution because it’s built as a brainstorming canvas that will help you identify your goals, your actual and future strategies related to the target markets you want to reach, the distribution platforms you want to use, the format of content you want to craft and use and the advertisement you would like to launch to promote the destination.

With this sprint, you will be able to kick-off your work on your targeting after COVID-19. This template is the starting point for any work on targeting and distribution because it’s built as a brainstorming canvas that will help you identify your goals, your actual and future strategies related to the target markets you want to reach, the distribution platforms you want to use, the format of content you want to craft and use and the advertisement you would like to launch to promote the destination.

The template is divided into 4 parts:

  1. The first part is related to your goals and objectives. Use it to write down where you are now and which shifts you would need to take in general to target the right audience through the right channels.
  2. The second part is meant to guide you into finding solutions to your challenges and issues thinking about targeting, distribution, advertising and content.
  3. The third part guides you in the identification of the different channels, types of content and experiences at the destination for each of your target market, according to the work you have already done in identifying your markets and audiences.
  4. The fourth part of the templates is meant to make you think about adjusting and adapting the content, the messages, the format and the use of data for your distributions strategies and for each specific target audience.

This template is the starting point for any work on targeting and distribution because it’s built as a brainstorming canvas that will help you identify your goals, your actual and future strategies related to the target markets you want to reach, the distribution platforms you want to use, the format of content you want to craft and use and the advertisement you would like to launch to promote the destination.