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Dear social media teams, it’s time to start posting less
Social marketers are working overtime trying to feed an insatiable appetite for content. But more posts don’t always translate to greater impact. Per The Sprout Social Index™, 86% of users will maintain or increase their time spent on social platforms in 2025. As social engagement surges, consumer priorities are shifting—from passive content consumption to active community- building. It’s time for brands to follow suit.
Social platforms are reaching peak saturation, and posting for the sake of posting only creates noise. Instead, the best brands will craft truly original identities and prioritise engagement over talking at their audiences.
Consumers crave content that is relatable, authentic and entertaining proving that quality far outweighs quantity. Is your brand keeping up? Our 2025 Content Benchmarks Report turns the spotlight on how brand content performed in 2024 across industries and networks, the types of content audiences crave today and how to build a stronger content strategy for the year ahead.
Dear social media teams, it’s time to start posting less
Social marketers are working overtime trying to feed an insatiable appetite for content. But more posts don’t always translate to greater impact. Per The Sprout Social Index™, 86% of users will maintain or increase their time spent on social platforms in 2025. As social engagement surges, consumer priorities are shifting—from passive content consumption to active community- building. It’s time for brands to follow suit.
Social platforms are reaching peak saturation, and posting for the sake of posting only creates noise. Instead, the best brands will craft truly original identities and prioritise engagement over talking at their audiences.
Consumers crave content that is relatable, authentic and entertaining proving that quality far outweighs quantity. Is your brand keeping up? Our 2025 Content Benchmarks Report turns the spotlight on how brand content performed in 2024 across industries and networks, the types of content audiences crave today and how to build a stronger content strategy for the year ahead.
