Library

Browse through some of our featured content from across the site, including cases, templates, opinion articles and more.

Opinion Pieces

Read our latest opinion pieces, free for everyone.
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Marketing

Transforming Tourism: An Outlook on Destination Marketing

Nick Hall and Mark Lapidus discussed the current shape of digital tourism marketing on the Brand USA Talks Travel podcast.

January 9, 2024
Marketing

Leading Destinations Gather in London to Discuss the Future of Tourism Marketing

November 28, 2023
Marketing

State of Destination Marketing 2024 Report Reveals Marketing Landscape

November 20, 2023

Case Studies

Here is a peek of our most recent case studies, available only to members.
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Business

Designing Inclusive Tourism Experiences for Neurodivergent Travellers

Featuring:
Liverpool John Lennon Airport
February 12, 2024
Sustainability

Aligning Visitor Activities with Resident Needs

Featuring:
Tourisme Îles de la Madeleine
January 18, 2024
Technology

Discovering Authentic Experiences Through Local Tourism

Featuring:
This Is Athens
January 12, 2024

Templates

Our team are IBM Design Thinking Practitioners. We create templates to help your team grow sustainably.
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Empathy Mapping the Customer Experience

After conducting market research, it's time to empathise with consumers and embrace their feedback.

DTTT Design Pack

"Everybody can be a designer!‍" This is the principle you need to remind yourself when you feel you are lacking creativity.‍

6 Facilitating Change with Industry

Working together with a series of industry cohorts, businesses come together to co-create a new offer, adapted to the change in demand.