Library

Browse through some of our featured content from across the site, including cases, templates, opinion articles and more.

Opinion Pieces

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MICE

Redefining Customer-Centric Events in a Digital World

This article explores how despite the fundamental purpose of events remaining unchanged - to connect people in a live environment - the manner in which this core function is executed has undergone significant transformation.

July 16, 2024
Business Models

Uber Sets Sail: The Trend Towards Walled Digital Ecosystems

July 4, 2024
Trends

Brits and Americans Embrace AI for Personalised Travel Experiences

July 2, 2024

Case Studies

Here is a peek of our most recent case studies, available only to members.
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Business

Developing a Sustainable Model for Destinations

Featuring:
The Rhodes Co-Lab
June 11, 2024
Event

Creating Legacy through Large-Scale Events

Featuring:
Visit Düsseldorf
May 23, 2024
Business

Conversational Marketing and AI, the Death of the Ambassador?

Featuring:
The Trip Boutique, Guuru
May 22, 2024

Templates

Our team are IBM Design Thinking Practitioners. We create templates to help your team grow sustainably.
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Empathy Mapping the Customer Experience

After conducting market research, it's time to empathise with consumers and embrace their feedback.

The Twin Transition: Building Your Tourism Transformation Plan

This guide summarises a workshop template designed to help tourism businesses become more sustainable and digitally advanced.

6 Facilitating Change with Industry

Working together with a series of industry cohorts, businesses come together to co-create a new offer, adapted to the change in demand.

Podcasts

Our team are IBM Design Thinking Practitioners. We create templates to help your team grow sustainably.
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