Library

Browse through some of our featured content from across the site, including cases, templates, opinion articles and more.

Opinion Pieces

Read our latest opinion pieces, free for everyone.
See all opinions
Research and Policy

New Research Reveals Rural Tourism as Europe's Hidden Economic Engine

New research, which analysed tourism patterns across eight European countries, reveals that rural tourism is one of Europe's most significant yet systematically overlooked economic opportunities.

December 11, 2025
Brand Ambassadors

Future. Destination. Trends. 2025: Driving Brand Narratives Through Star Power

November 14, 2025
AI

Navigating the Future of Destination Discovery: How AI is Reshaping Visitor Engagement

November 5, 2025
Brand Ambassadors

Future. Destination. Trends. 2025: Driving Brand Narratives Through Star Power

November 14, 2025
AI

Navigating the Future of Destination Discovery: How AI is Reshaping Visitor Engagement

November 5, 2025

Templates

Our team are IBM Design Thinking Practitioners. We create templates to help your team grow sustainably.
See all templates

Data Audit

This data audit is designed to give a structured overview of how every department within your organisation currently uses data.

The Twin Transition: Building Your Tourism Transformation Plan

This guide summarises a workshop template designed to help tourism businesses become more sustainable and digitally advanced.

6 Facilitating Change with Industry

Working together with a series of industry cohorts, businesses come together to co-create a new offer, adapted to the change in demand.

Podcasts

Listen to the latest podcasts from the DTTT Team and industry experts invited to share their views on current trends.
See all podcasts