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Published by PR Newswire, this guide sets out best practices for incorporating multimedia assets into public relations and communications work. It is aimed at PR and comms professionals who may not have had formal training in visual content but need to produce images, videos and infographics as part of modern media pitching.
The guide opens by citing evidence that 20% of reporters are more likely to pursue a story when multimedia is provided, and that images are processed 60,000 times faster than text. From this foundation, it sets out a practical framework for planning, creating and delivering multimedia content that meets journalists' actual needs.
It covers the strategic groundwork required before production begins, how to study target publications to understand how they use third-party multimedia, specific best practices for photographs and videos, the dos and don'ts of creation and distribution, and tools and solutions to support the process. Practical guidance includes advice on file formats, resolution, captions, accessibility and timing within a campaign.
For destination marketing teams managing press programmes, media relations or content-driven campaigns, the guide offers accessible and practical reference material on building a multimedia-forward PR approach.
Published by PR Newswire, this guide sets out best practices for incorporating multimedia assets into public relations and communications work. It is aimed at PR and comms professionals who may not have had formal training in visual content but need to produce images, videos and infographics as part of modern media pitching.
The guide opens by citing evidence that 20% of reporters are more likely to pursue a story when multimedia is provided, and that images are processed 60,000 times faster than text. From this foundation, it sets out a practical framework for planning, creating and delivering multimedia content that meets journalists' actual needs.
It covers the strategic groundwork required before production begins, how to study target publications to understand how they use third-party multimedia, specific best practices for photographs and videos, the dos and don'ts of creation and distribution, and tools and solutions to support the process. Practical guidance includes advice on file formats, resolution, captions, accessibility and timing within a campaign.
For destination marketing teams managing press programmes, media relations or content-driven campaigns, the guide offers accessible and practical reference material on building a multimedia-forward PR approach.
