Log in
Oops! Something went wrong while submitting the form.
Create an account
Oops! Something went wrong while submitting the form.
Produced by Amadeus in partnership with trend forecaster Globetrender, this annual travel trends report identifies five emerging shifts shaping the travel industry in 2026. Each trend combines Amadeus proprietary data with consumer research and industry observation, and is designed as a strategic briefing for travel brands, destination organisations and hospitality leaders.
The five trends span a wide range of consumer and industry dynamics. The Pawprint Economy examines the rise of pet travel as a serious commercial segment, driven by new legislation, premium pet-inclusive products and AI-powered technology for pets left at home. Travel Mixology charts how travellers are combining multiple tools, from generative AI to Reddit and user-generated video, into layered, resilient trip planning methods, as trust in AI alone remains patchy. Point-to-Point Precision looks at how long-range narrow-body jets are opening new nonstop routes and shrinking perceived global distances.
The fourth trend explores how pop culture, including entertainment franchises, events and streaming content, is inspiring a new generation of purposeful pilgrimages to specific places. The fifth covers the rise of hyper-personalised hotel experiences, where guests increasingly expect to design the details of their own stay.
For DMOs, the Travel Mixology and pop culture trends are particularly relevant, highlighting how traveller discovery is shifting towards a multi-source, authenticity-driven model and how cultural content shapes destination intent.
Produced by Amadeus in partnership with trend forecaster Globetrender, this annual travel trends report identifies five emerging shifts shaping the travel industry in 2026. Each trend combines Amadeus proprietary data with consumer research and industry observation, and is designed as a strategic briefing for travel brands, destination organisations and hospitality leaders.
The five trends span a wide range of consumer and industry dynamics. The Pawprint Economy examines the rise of pet travel as a serious commercial segment, driven by new legislation, premium pet-inclusive products and AI-powered technology for pets left at home. Travel Mixology charts how travellers are combining multiple tools, from generative AI to Reddit and user-generated video, into layered, resilient trip planning methods, as trust in AI alone remains patchy. Point-to-Point Precision looks at how long-range narrow-body jets are opening new nonstop routes and shrinking perceived global distances.
The fourth trend explores how pop culture, including entertainment franchises, events and streaming content, is inspiring a new generation of purposeful pilgrimages to specific places. The fifth covers the rise of hyper-personalised hotel experiences, where guests increasingly expect to design the details of their own stay.
For DMOs, the Travel Mixology and pop culture trends are particularly relevant, highlighting how traveller discovery is shifting towards a multi-source, authenticity-driven model and how cultural content shapes destination intent.
