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Published by Tubular Labs, a social video analytics platform, this research article examines how news publishers across Latin America can compete more effectively on social video in 2026. It draws on analysis of News and Politics content across YouTube and TikTok from January to July 2025, a period in which LATAM social video generated over four trillion views across all categories.
The research finds that News and Politics content represents just 0.67% of all uploads in the region, indicating considerable growth potential for publishers willing to invest in the format. TikTok drives 71% of all cross-platform interactions with LATAM news media despite representing a smaller share of uploads. Meanwhile, viewership for the top ten LATAM news publishers on TikTok grew 55% year on year.
Key tactical insights include the finding that YouTube videos under 30 seconds deliver the highest engagement per video for news content, yet most publishers continue to favour one-to-five minute videos, which deliver the lowest engagement. The report also identifies Sunday as the highest-performing posting day for engagement, and notes that mobile devices account for 66% of YouTube views for LATAM news publishers.
For destination organisations with activity in Latin American markets, or communications and content teams monitoring social video strategy more broadly, the report provides clear data-led evidence on where audience behaviour is heading.
Published by Tubular Labs, a social video analytics platform, this research article examines how news publishers across Latin America can compete more effectively on social video in 2026. It draws on analysis of News and Politics content across YouTube and TikTok from January to July 2025, a period in which LATAM social video generated over four trillion views across all categories.
The research finds that News and Politics content represents just 0.67% of all uploads in the region, indicating considerable growth potential for publishers willing to invest in the format. TikTok drives 71% of all cross-platform interactions with LATAM news media despite representing a smaller share of uploads. Meanwhile, viewership for the top ten LATAM news publishers on TikTok grew 55% year on year.
Key tactical insights include the finding that YouTube videos under 30 seconds deliver the highest engagement per video for news content, yet most publishers continue to favour one-to-five minute videos, which deliver the lowest engagement. The report also identifies Sunday as the highest-performing posting day for engagement, and notes that mobile devices account for 66% of YouTube views for LATAM news publishers.
For destination organisations with activity in Latin American markets, or communications and content teams monitoring social video strategy more broadly, the report provides clear data-led evidence on where audience behaviour is heading.
