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The history, identity, and strategy of the Azores as a tourist destination are based on sustainability. Our future lies in strengthening this sustainability of international prestige, which is constantly being confirmed.
Today, when it comes to sustainability, we are an international reference, a case of success and study, in Portugal, the European Union and the world. We have, by option, to continue to aspire to even higher heights. In the words of the poet, "we have in (us) all the dreams of the world". And in order to dream higher, we must always reconcile tourist activities with environmental conservation, the protection of natural and Cultural resources, and the social and economic development of our islands.
Minimising the negative impacts and maximising the positive benefits of tourism, both in the short and long term, is our obligation. Beauty and fragility coexist on our islands.
The fragility of our islands and their beauty are the hallmark of our wealth, but at the same time of our environmental vulnerability. What's more, the development of tourism must be a foundational reason for the harmonious development of our nine islands.
Entrusted to the entrepreneurial capacity of Azoreans and external investors, the development of sustainable tourism has in the Government of the Azores an ally and, at the same time, an attentive inspector, so that, in our action on public policies, where we have too much tourism, we control it, and where we have less tourism, we encourage it.
This is how we impose strategic territorial cohesion. The active participation of local communities, entrepreneurs, and town councils in the planning, decision-making and management of tourism is essential to guarantee the sustainability of tourism in the Azores.
Economic development is only sustainable if it does not override the environmental and social sustainability of tourism in the Azores. This is the aim of this Strategic and Marketing Plan for the Azores Tourism.
The history, identity, and strategy of the Azores as a tourist destination are based on sustainability. Our future lies in strengthening this sustainability of international prestige, which is constantly being confirmed.
Today, when it comes to sustainability, we are an international reference, a case of success and study, in Portugal, the European Union and the world. We have, by option, to continue to aspire to even higher heights. In the words of the poet, "we have in (us) all the dreams of the world". And in order to dream higher, we must always reconcile tourist activities with environmental conservation, the protection of natural and Cultural resources, and the social and economic development of our islands.
Minimising the negative impacts and maximising the positive benefits of tourism, both in the short and long term, is our obligation. Beauty and fragility coexist on our islands.
The fragility of our islands and their beauty are the hallmark of our wealth, but at the same time of our environmental vulnerability. What's more, the development of tourism must be a foundational reason for the harmonious development of our nine islands.
Entrusted to the entrepreneurial capacity of Azoreans and external investors, the development of sustainable tourism has in the Government of the Azores an ally and, at the same time, an attentive inspector, so that, in our action on public policies, where we have too much tourism, we control it, and where we have less tourism, we encourage it.
This is how we impose strategic territorial cohesion. The active participation of local communities, entrepreneurs, and town councils in the planning, decision-making and management of tourism is essential to guarantee the sustainability of tourism in the Azores.
Economic development is only sustainable if it does not override the environmental and social sustainability of tourism in the Azores. This is the aim of this Strategic and Marketing Plan for the Azores Tourism.
